Interrupting everyone with a discount popup trains people to dismiss overlays. Intent-based sales chat waits until behavior shows curiosity or hesitation—then offers help in the center of the page with a clear dismiss path.
Signals that matter
- Time on site and on the current page.
- Scroll depth (especially past your value proposition).
- Repeat visits to pricing or checkout paths.
- CTA hovers and exit-intent toward the top of the viewport.
Pair chat with proactive messages
When intent crosses a threshold, open the invite once—not on every page load. Combine that with short proactive copy on pricing (“Want help picking a plan?”) so the conversation starts with context, not a generic hello.
Respect the visitor
Always allow dismiss and remember it for the session. High-intent outreach only works if low-intent visitors are left alone. That balance protects brand trust while still lifting qualified leads.